John Bryson “Strategic Planning for Public and nonprofit organisations. A guide to strengthening and sustaining organisational achievement.” (Available in WCC Library)
“STAKEHOLDER
A stakeholder is defined as any person, group or organisation that can place a claim on an organisation’s attention, resources, or output or is affected by that output.
• the key to success for public and non-profit organisations (and for communities) is the satisfaction of key stakeholders.
Step One: Initiating and agreeing on a strategic planning process.
The purpose of the first step is to negotiate agreement among key internal (and perhaps external) decision makers and opinion leaders about the overall strategic planning effort and the key planning steps.
One of the initiator’s first tasks is to identify exactly who the key decision makers are.
Next task is to identify which persons, groups, units or organisations should be involved in the effort.”
(You tell me- leave a comment or email to brucer@reformwcc.info)