Reform Wollongong City Council

Encouraging a genuine community conversation on reforming our local government

Careful attention needed for design of communication system

Posted by reformwcc on February 3, 2010

Any new movement will need to give very carefull attention to the crucial area of communication.

The success or failure of a new paradigm movement turns on getting this right, and right from the outset.

On the one hand, communication has to be ‘two way’ between people as equals in a network – and not merely a one-way broadcast from a privileged “central committee”.

On the other hand, those participating cannot be drowned in email or other messages which has no real bearing on their interest and stake.

An early area to be addressed by a new movement must be to form a working group which can:

1. come up with best practice means of communication, making use of the full range of communication technologies which now exist.

2. work out where the resources are going to come from to ensure that the necessary coordination work is done in

2.1 setting the communication system in place and

2.2 . sustaining the effort over time.

Email, discussion lists, podcasts, YouTube vidoes, webpages for public and private viewing, rss feeds, online forums, online polls, webinars, texting, – and Facebook and Twitter (for those who use them) – are some of the electronic means, which work well when people use them between face-to-face interactions.

What else?

Is there a really good example of a new paradigm group which has used the leverage of these new (and old) means of communicaiton for effective networking and collective action?

Ownership of domain names, websites and so on must be done in the name of the movement, not individuals (who can later sabotage the movement when it does not go as they expected).

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